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The Starshine Marketing Group strives to provide exceptional custom designs and digital marketing services to established businesses. We are creative and relatable in our approach. Integrity, respect, and communication are the cornerstones of our client interactions.

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Asking for the Sale: Lessons from My Sales Training Days

I had some sales training in my early professional years. I was in people's homes, demonstrating a product, and engaging in conversations with couples. But here's the kicker - after all the product demos and friendly chatter, there would come a moment when silence hung in the air. It was the moment of truth: would I dare to ask if they were interested in making a purchase?

I was young and shy; and, to be honest, felt a bit awkward asking people to buy my product. However, with each demonstration I delivered, my confidence grew, not only in the product itself but in my ability to help others benefit from it. I began to genuinely look forward to the moment when they would decide to make a purchase. It became less awkward each time as I popped the question: "Would you like to buy?"

It's a lot like a conversation, really. I would showcase the product, they'd ask questions, I'd provide answers, and then came the pivotal moment when I would ask if they were ready to buy. Their response was a crucial part of our interaction. If they said yes, I'd write up the order. If they said no, I'd continue answering their questions and navigate from there. But what if I never asked them to buy? Imagine we're all just left hanging, in a strange, awkward silence. No question, no answer. It's weird, unexpected, and quite frankly, uncomfortable.

I'm not a pushy salesperson, not by a long shot. But here's the thing I learned early in my sales career: I will ask you if you'd like to buy. And if your answer is no, I'll assume it's a 'no' to buying my service, not a rejection of me as a person. That was a crucial lesson I had to grasp.

So, here's the real question: Do you truly believe in your product or service? Do you have the confidence to ask for the sale when you're talking to a potential client? Does it feel a bit strange? I promise that in time it becomes a natural part of the sales conversation.

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